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Organic SEO

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How About Local Businesses Ranking High in Organic Searches?

Multi-location brands should rank locally and organically because they have a website they want to rank for general. But, they also want to rank locally so that local consumers find their storefronts.

To rank higher in search results, both organically and also in your area, your organization has to relate to specific searches. You have to show search engines your company has the right answer for the user’s query.

What Is Organic Search Compared to a Local One?

An Organic search is a search in search engines when there is no local intent. The searcher is looking for information not based on a specific location.

Will you be making a pizza or ordering one? People search “how to make a pizza” which is an organic search or they will search “pizza near me” which is a local search.

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Which SEO Should I Focus On?

Businesses that serve a location will want to rank high for local searches. Searchers are looking for services or places near them. Local businesses need to show up in local searches for their industry.

If you want your business to rank for search terms but not for a specific location, you should to try to rank higher in organic search.

93% of online experiences begin with a search engine

93 %

91.5% of people choose the results on the first page of Google.

91 %

Organic SEO is over five times more effective than PPC advertising.

5 x

If done right, SEO can drive a 14.6% conversion rate.

14 %

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