SEO or search engine optimization knowledge is critical for getting started in e-commerce. Whether you would like to blog, start an internet store or do whatever else successfully online, you want to figure out how to get noticed by search engines so people can find you. Knowing SEO is critical for anybody who wants to be successful in an online enterprise.
You want to invest time and effort into your site on a regular basis to be able get traffic and keep traffic continuously. If you allow your website to sit and collect cobwebs it will not do much for you.
SEO Tip #1:
There isn’t a magical formula; not one that is evergreen, so it’s important to remain current on SEO news. Dig deep to find advice and read what you can. You’ll find conflicting info at times but knowledge is power so absorb as much search engine optimization news as possible.
SEO Tip # 2:
Create an easy to follow design using a typical homepage, easily readable links and a site index. This way, people and search engines may find their way around easily and so can people.
SEO Tip # 3:
Determine what your keywords are. There are a number of great programs out there that can help you both for free or for a small price. Frequently it is fairly easy to figure this out on your own.
Which are the best three to five words or phrases you would use if you were use to search for the product or topic you are selling? Make sure that those words are on your site, particularly in titles, headings and at the start, middle and end of each page. It’s a fantastic idea to use variants. Search engines expect to see related keywords on your pages as well as your main keyword. Long content pages that provide value are best.
Content is King
Do not fall prey to the temptation of just keyword stuffing your website otherwise two things will happen. First, you’ll get banned by the search engines and even worse, you’ll be ignored by the humans who land on your own webpage. Both types of people can see through vain search engine optimization tricks. This tactic only worked many years ago.
Keep new content in your pages and alter your content regularly. You do not have to waste what you’ve put effort and money into, instead transfer your old content into archives so that it continues to work for you as well.
SEO Tip # 4:
Web 2.0 is all about social networking. Social networking, social networking marking, forum posting and link exchanges may be valuable if you’re able to get high ranking websites in your market to exchange links with you. If you’re blogging, comment on other sites in your market to receive a link back to your site and generate attention from bloggers that frequent other websites in your niche. Should you use tools such as Technorati, Digg, StumbleUpon and other social book marking tools. Social networking actions can also be indexed by the search engines.
There are fundamental and advanced SEO techniques which you may use to get noticed by the big three search engines. Your results will depend a great deal, but there are a few basic things you can do in order to be search engine friendly from the start. It’s never too late to optimize your site though so don’t be disappointed if you did not follow this information on your site from the start. This article is only composed of a few fundamental ideas. This isn’t an exhaustive list but is a great place to get started!