If you offer a product or service online you may not want to overlook the prospective customers right in your own backyard. There are a number of prospects locally who might be interested in what you have! More and more people are using the internet for local searches, so make certain your web site maximizes its chances to attract these customers right in your neighborhood.
One method to bring in more organic search visitors in your area is to make use of location based keywords when optimizing your site. If you provide Search Engine Optimization Services in Illinois, research keywords for your service and include keyword phrases with your location to optimize your pages. Example: “Illinois” OR “Chicago” OR “Naperville” + “Search Engine Optimization Services” OR “Local SEO”
Submit your website to free local search engine listings. Google My Business is the #1 spot you want to submit your details to. You will submit your address, hours of operation, and more. You can additionally get a link to a Google map of your location and put it on your site.
When targeting local clients, positioning your local address, phone number and a Google map of your organization at the bottom of the site in the footer may help in ranking for local SERPs (Search Engine Results Pages).
Local service directory sites can additionally be a good resource for leads and website traffic, but see to it that you do your research. The directory should create momentum for you. There are lots of business directory sites appearing, so choose one with an excellent track record that can get you targeted traffic.
These are only a few tips. Include your website address on your business cards as well as neighborhood mailings to ensure that you get the attention of local customers. With lots of local business competition entering online start your domination before they do!